Our Story

Our mineral products were created by a couple outdoorsman who wanted a better product. The first batch was created in a garage inside of a 5-gallon bucket, quickly the product was sought out by the friends and family. The 5-gallon bucket became too small, and the hunters transitioned into a concrete mixer to facilitate the needs of mixing larger quantities to JUST friends and family. Today, the products are mixed by a certified mixing facility, allowing these hunters to share their "Premium Product" with others.

They wanted an affordable product that, not only attracted deer, but also truly provided quality nutrition for them. As they developed their own mix, they wanted to create a product that worked regardless of cost.

They quickly realized that salt was the inexpensive ingredient to use, which explained why so many products on the store’s shelves were utilizing it. It also made them realize how much money they had thrown out the window over the years, paying for products claiming to grow bigger deer. In reality they were paying for a bag of overpriced salt. Although salt is an attractant for deer, it provides little nutritional value and too much can be counterproductive.

After several years of development by trial and error, they were able to produce a mineral/attractant that brought deer in, kept them in, and provided quality supplemental nutrition. It' wasn’t just a bag of salt with a little bit of nutritional ingredients. It was a complete mix of macro and micronutrients, vitamins, protein, fiber, fat and carbohydrates, that the deer absolutely devoured!

Some of the nutrition deer need, they won't consume or can't consume them naturally. DLS products were designed to "TRICK" the deer into consuming the minerals they need to reach their full genetic potential.

“Jackhammer” was an obvious name choice for the product after seeing the results of what the deer did to the mineral sites.